Marketing managers design a company’s overall promotional and communication strategy. They work with sales, advertising, and departmental managers to steer revenue increases while efficiently growing the corporate brand. Whether they work in traditional or digital marketing, marketing managers must have strong communication skills, be able to maximize budget spend, and understand trends impacting their industry.
Students minoring in Marketing at the Monroe College School of Business are taught by CMOs, digital marketing directors, and traditional marketing executives. Classroom instruction includes learning to manage editorial calendars, negotiate public relations partnerships, develop social media strategies, and maintain positive brand reputations. Our curriculum is strengthened by real-world experience. Students intern for top ranking advertisers, marketing agencies, and public relations firms.
Students who complete the Monroe College School of Business Bachelor’s Degree Program with a Marketing minor have a competitive edge in the marketplace. If they would like to continue their education, they can enroll in the Master’s Degree Program. Visit here to get more information on enrollment.