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Home / Campus Life / Academics / Schools & Programs / Business and Accounting Programs New York / General Business / Bachelor (B.B.A.) Degree Program in General Business
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Bachelor (B.B.A.) Degree Program in General Business

The General Business program provides students with the opportunity to broaden their knowledge of the field of business within the context of their individual professional and personal objectives. This flexible program allows students to design programs under the guidance of an academic advisor that meets their academic and career goals in one or two of the following three areas: Business Management, Accounting, and Information Technology.

General Business (120 Credits)
DEGREE REQUIREMENTSCREDITS
Major Requirements60
Specialization18
Major-Related Courses21
Required Business Courses21
MG-201 - Principles of Management3
MG-213 - Organizational Behavior3
BL-101 - Business Law I3
FA-302 - Principles of Finance3
Electives9
General Education Courses and Open Electives60
General Education Courses39
EC-201 - Macroeconomics3
EC-203 - Microeconomics3
English or Literature9
Mathematics6
Other General Education Courses18
Open Electives21
Graduates of the program will be prepared to enter a wide variety of training positions in the field of business, and to follow career paths generally available to graduates of Associate degree programs.

Career Opportunities

Finance - The study of Finance addresses the ways in which individuals and businesses allocate and use economic resources over time, taking into account therisks entailed in their projects. Finance is used by individuals, governments, businesses, schools and not-for-profit organizations. Careers in commercial banking, real estate, financial planning, etc are examples of career paths one can take after studying finance.

Retailing - Retailing is one of the largest industries in the world and it exists in all countries. Careers in retailing include Marketing/Advertising, Store Operations, Loss Prevention, Store Management, Finance, Human Resources, IT and E-Commerce, Sales and Sales Related, Distribution, Logistics, Supply Chain Management, Merchandise Buying/Planning, Entrepreneurship.

Marketing - Careers in sales, advertising, distribution management, and direct marketing, to name a few, can be a result of studying marketing.

Human Resource Management - HRM activities include staffing, designing jobs and teams, developing skillful employees, and identifying ways for improving employee performance and rewarding employee success. Careers in HRM include recruitment and selection, training and development, compensation, benefits and HR coordinators.

Entrepreneurship -Entrepreneurship ranges in scale from solo projects to major undertakings creating many job opportunities. Careers in entrepreneurship include managers, directors, product management to name a few.

Project Management - This field is becoming increasingly popular as companies are beginning to appreciate the methodical and systematic approach to managing resources and project in a global economy. Careers in project management include program management, portfolio management, marketing, and sales to name a few. Students are also eligible to sit for the Associate Project Manager certification after completion of courses.

Dean of Business & Accounting:

Linda Silva Thompson
BS, MBA, PhD

Associate Degree Programs:

Accounting

Business Administration

Bachelor Degree Programs:

Accounting

Public Accounting

General Business

Business Management

BBA Minors

Minor in Finance

Minor in Entrepreneurship

Minor in Human Resources

Minor in Accounting

Minor in Forensic Accounting

Minor in Sports Management

Minor in Entertainment & Media Management

Graduate Degree Programs:

Business Administration

MBA Concentrations

Concentration in Information Technology

Concentration in Health Care

Concentration in Finance

Concentration in Entrepreneurship

Concentration in Community Development

Concentration in Marketing

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