Business Administration
MG-101
Introduction to Business
3 credits
This introductory course examines the nature, form and structure of business organizations and fundamental business operations such as finance, human resources, information systems, marketing and production of goods and services.
Prerequisite: None
MG-105
Personal Financial Management
3 Credits
This course provides an introduction to the field of personal financial management and planning, focusing on the tools individuals and families employ to manage their financial affairs. Topics include: credit reports, credit scores and credit management; investment tools and securities markets; investing in stocks, bonds and mutual funds; asset allocation and investment management; employee benefits (retirement plans and insurance protection); federal income taxation; and consumer loans and debt management (including credit cards and student loans)
MG-110
Real Estate
3 credits
This course provides a rigorous review of the theories and practices of real estate, license law and ethics, contracts, mortgages, deeds, closing procedures and the law of agency. The “Why” and “How” of buying, financing, owning, and selling real estate are emphasized, including the language of real estate.
Prerequisite: None
MG-112
Business Ethics
3 credits
This in-depth course examines the origins, principles, and practices of business ethics within the workplace. Students will examine, analyze and discuss ethical issues concerning consumerism, civil rights, ecology, technological change and social responsibilities from a moral and philosophical perspective. Topics will include: Contemporary Conceptual Framework for Business Ethics, The Corporation in Society, Business in its Diverse Moral Contexts, Marketplace and Workplace Issues and The Moral Manager. Students will gain further understanding of these topics through the utilization of case studies. Students are urged to complete MG-201 prior to enrolling in this course.
Prerequisite: None
MG-120
Introduction to Sports Management and Marketing
3 credits
This course is designed to introduce students to the sports industry (including major and minor league sports, sporting goods companies, and independent sports marketing and management). This survey course will introduce students to the major segments of this industry including sports marketing and promotions; ticket sales, sports-related public relations, events management, concession management, and facility management. Students will gain an understanding of the vast career opportunities that are available in this growing- but competitive industry. The course will require that the students have a basic foundation in the methodology of business, management, marketing and project management.
Prerequisite: None
MG-125
Introduction to the Entertainment and Media Industry
3 Credits
This course provides an overview of the entertainment and media industries and the business associated with multiple platforms. Topics will include: Music, Television, Radio, Satellite and the Internet. Students will examine how these entertainment sectors have developed, how they are structured and how new business models are embracing changes in technology. Students will gain further understanding within the context of social media, sales, marketing, publishing, intellectual property, licensing, product placement, publicity and promotions. By the end of the course, students should have an understanding of the opportunities available in the business of entertainment.
MG-201
Principles of Management
3 credits
Surveys the practical use of managerial concepts and techniques based on contemporary practices. In-depth discussions, practical applications and case studies are used to examine the managerial function. Emphasis is on planning, organizing, leading and controlling, with special consideration being given to motivation and conflict.
Prerequisite: MG-101 (or HP-101 for Hospitality Majors)
MG-203
Internet Marketing Business Solutions
3 credits
This course is designed to develop students’ knowledge and understanding of Electronic Commerce (e-commerce): how it is being conducted and managed; its major opportunities, limitations, and risks. This course is structured around the notion that electronic commerce applications require certain technological infrastructures and other support mechanisms. These applications namely: business-to-consumers, business-to-business, and intrabusiness will be discussed extensively along with the infrastructure and the support services of electronic commerce. With the way the Internet has transformed the business landscape, this course should be of interest to students aiming for managerial positions in any area of the business world. Internet exercises, applications, and real world cases will be used to achieve overall learning goals.
Prerequisite: MG-101
MG-204
Managing the Small Business
3 credits
This course focuses on the challenges of managing a small entrepreneurial business firm. The course will discuss the theory and practical considerations of starting, growing and sustaining a profitable small business. The course will tie together the many considerations facing the business owner including planning, start-up issues, marketing, human resource management, financing, daily operations, and legal concerns. The course will be presented in a lecture format, case studies, and current small business topics that are important in understanding the basic foundation of managing a small business.
Prerequisites: MG-201
MG-211
Human Resource Management
3 credits
Students examine essential concepts and techniques for the effective management of human resources in the organization. Topics covered include human resource planning, job analysis compensation and benefits, performance appraisals, motivation, quality of work life and career development.
Prerequisite: MG-101
Introduction to
MG-213
Organizational Behavior & Effectiveness
3 credits
Students will examine the fundamental concepts of human behavior in the organization. Emphasis is on the non-technical aspects of the job, the requirements for functioning effectively in a cooperative effort and practical problems faced within the organization. Topics include perception, development of attitudes and values, communication, group dynamics, leadership, motivation, organizational development and change and conflict management.
Prerequisite: MG-211
MG-216
Employee & Labor Relations
3 credits
This course will explore theories of labor relations. It will focus on the development of the American Labor Movement, the strategies and tactics of collective bargaining, preparing for negotiations, the dynamics of negotiating and the administration of the agreement. The process of negotiating, resolution of issues such as wages, benefits, working conditions, job security, seniority, etc., are studied.
Prerequisite: MG-211.
MG-217
Compensation and Benefit Administration
3 credits
Elements of rational and objective compensation systems are examined, including a review of economic and behavioral theories underlying modern compensation systems. Wage and salary administration, including techniques of job evaluation, and rating and wage surveys are explored. Employee benefits as part of the total compensation system are discussed. Current federal and state legislation relating to wages, salaries and employee benefits are reviewed.
Prerequisite: MG-211.
MG-226
Legal Aspects of Sports
3 credits
This course provides an introduction to the legal system from a sports-related perspective, terminology, and principles that apply directly to professional and amateur sports. It will also identify and analyze the impact of legal issues and how sports organizations can limit liability.
Prerequisite: None
MG-227
Business Ethics in Sports
This course is designed to provide an overview of ethical dilemmas faced by today’s businesses, as well as, college and professional athletics. Through case analysis, multi-media and class discussion, the class will undertake a thorough review of financial trends, academic recruitment violations, legislation and reform affecting sport and the economy.
Prerequisite: None
MG-230
Principles of Project Management
3 credits
This course is designed to help students develop knowledge and skills to work successfully in a project environment and to accomplish project objectives. This course is designed to outfit students with essential skills they need to make effective contributions and to have immediate impact on the accomplishments of projects in which they are involved. This course will train students to succeed on interdisciplinary and cross-functional teams, and sends students into the workforce with marketable skills. The MS Project software will be used in conjunction with this course.
Prerequisite: MG-101
MG-231
Project Management Application
This course is designed to help students apply project management knowledge & techniques using Microsoft Project software. The course will explore MS Project, currently the most widely used project management software. The course will step through the various phases of project management using MS Project. In this course the student will define the constraints of the project, enter all project data, track and reports progress and complete the project within budget and time.
Prerequisite: MG-230
MG-250
Human Resources Training & Development
3 credits
Employee skills and motivation are critical for organizational success. The pace and volume of modern change is drawing increased attention to the ways that human resource development (HRD) activities can be used to ensure that organization members have what it takes to successfully meet the challenges ahead. This course gives an overview of the alignment of HRD: Subjects such as adult learning and motivation, theories of motivation, needs assessment, program design, development and implementation, program evaluation and career development will be discussed.
Prerequisite: MG-211
MG-252
Recruitment and Selection
3 credits
This course examines the process of selection in today’s modern business organizations. The student will be involved in analyzing methods of recruitment in order to procure a qualified pool of candidates from which a selection will be made. Discussions will focus on the legal environment that affects selection, along with the specific steps necessary to build the selection program. The students will investigate the job analysis process and its role in selection. Tools, such as application forms, interviews and tests, used in the selection process will be investigated in depth. This course will give the student a complete presentation of the selection process, starting with recruitment, and will show the methodology and problems in the entire selection process.
Prerequisites: MG-211
MG-260
Introduction to Entrepreneurship
3 credits
The steps leading to the establishment of an independent business, involving choice of business, structure, capital, startup and management practices. Legal and financial considerations are reviewed and analyzed.
Prerequisite: MG-101
MG-265
New Venture Financing Financing
3 credits
Every firm requires innovation and creativity to survive in the marketplace based on the competitive nature of an ever changing business environment. This course is designed as intensive hands on approach to inspire and further develop student’s creative and innovative skills as they apply to everyday business experiences. By involving the students in the theoretical framework of innovation as well as hands on experience through creative processes, they will be able to enhance their business careers.
Prerequisite: MG-260
MG-271
Event Planning, Production & Sales Strategies
3 Credits
Students examine essential concepts in event planning, marketing, public relations, sales and production from conceptualization to results analysis. Students will examine how events are produced, planned and executed and how they fit into a fully integrated marketing communications program. Topics include: strategic planning, creative development, production, sales, social media, advertising, sponsorships and benefits.
Prerequisite: MG-125 or MG-101
MG-272
Legal Aspects of Entertainment & Media
3 Credits
This course is designed to help students develop familiarity with Entertainment law’s contracts and gain an understanding of basic legal principals with an emphasis on how to safeguard interests. Topics include: deal making, negotiating, litigation, intellectual property, royalties, unions and guilds, arbitration, shopping and protection your project. Students will analyze types of contracts including: recording agreements, distribution deals, management agreements, producer deals, merchandising, license agreement, licensing of programs to networks or sponsors and commercial endorsements.
Prerequisites: MG-125 or MG-101
MG-285
Integrating Business Concepts
3 credits
MG285 is intended to be a challenging and exciting capstone course for the associate degree in business administration. The course is designed to integrate a student’s knowledge of coursework taken to date with a practical understanding of the critical business workforces, readiness skills, and administrative professionalism that students must possess to secure an entry-level position that leads to a career in management. In addition, students will prepare for employment as business professionals. Preparation will include mastery of business communication skills, resume and cover letter preparation, proficiency in Microsoft Office applications, and job search and networking skills, as well as the refinement of the required soft skills. A significant part of the course is devoted to the creation of a career portfolio that includes samples of students’ work to be used as visual representation of students’ abilities, skills, knowledge, and professionalism.
Prerequisite: Sophomore Standing
*Online students required to have computer technology that includes webcam and microphone
MG-290, 291
Cooperative Education Seminar
3 credits
An elective course that provides students with the opportunity to exercise their under-standing of the academic field and to apply classroom theory in actual work settings in paid and non-paid supervised positions. A minimum of 15 hours per week of work, plus tutorial sessions, which include discussions of topics related to matters on the job as well as career exploration.
Prerequisite: 30 credits
MG-305
Introduction to Management Science
3 credits
Analysis of systems in operations research, systems philosophy, analysis, design and implementation. The use of quantitative techniques includes decision theory, linear programming, queuing, network analysis, stochastic process and dynamic programming. Emphasis will be on structuring the problems and modeling.
Prerequisite: IT-115 & IT-215 (With Advisement)
MG-320
Global Business
3 credits
An introduction to the international business environment, emphasis will be on an inter-disciplinary approach to the field. The course will concentrate on those aspects of international trade, finance, marketing, technology transfer, management and accounting that affect multinational business organizations. The course will also analyze the socio-political forces that shape multinational activities abroad.
Prerequisite: MG-201
MG-325
Management Science Application
3 Credits
An analysis of systems in operations, systems philosophy, analysis, design and implementation will be the focus. A review of the use of quantitative techniques includes influence chart modeling, decision theory, breakeven analysis, linear programming (and nonlinear programming); optimization, graphical approach, network analysis, stochastic process and dynamic programming will be given. Management science is a scientific approach to solving management problems to help managers make sound decisions. Problems involve business management as a whole –quantitatively and qualitatively – and will include a variety of management science topics. An understanding of the critical path method (CPM) and other elements of project management will be highlighted. Uses and know-how of forecasting in the process of decision making will be taught. An understanding of production and inventory management and queuing theory, as fields within the realm on management science, will be given. Decision tree analysis, networks and other optimization models will be highlighted.
Prerequisite: MG-305
MG-330
Organization Theory
3 credits
An in-depth examination of how and why organizations develop. Topics include goals and effectiveness, technology, environment, structure types, differentiation, change and development, power, committees, organizational climate and cultural and life cycles. Case studies are used extensively to anchor concepts.
Prerequisite: MG-201
MG-350
Strategic Global Human Resources Management
3 credits
The role of human resource management in sustaining international business in the complex, ever-changing world of international trade is the central focus of this course. International Human Resource Management (International HRM) provides insights into the critical issues facing organizations in simultaneously managing their human resources domestically and internationally. It focuses on the relation between corporate strategies and the effective management of human resources, which at times, may require differing policies across national boundaries. This course is based on the notion that competitive firms and the political economy (e.g., the political, economic, and legal system) and cultures within countries require appropriate structures, policies, and strategies for managing their employees at every level of the enterprise. This is particularly true of multinational enterprises (MNEs) and transnational corporations (TCs) that are intricately involved in the global trade and investment environment.
Prerequisite: MG-211
MG-352
Human Resources Information Systems Management
3 credits
This course is designed for the nontechnical end-user. The course defines HRIS, its basic concepts and important components. Included will be development of a database, data entry and retrieval and the concept of a human resources information system center. Recordkeeping applications, payroll, employee development and training, including succession planning, human resources utilization and HRIS applicability to legal reporting requirements are covered. PC- based projects will be assigned.
Prerequisite: MG-211
MG-354
Occupational Health & Safety
3 credits
The purpose of this course is to introduce the students to the foundations on which appropriate health and safety systems in the work place may be built and enhanced. Occupational health and safety affects all aspects of work and may simply require a trained manager with oversight authority in a low hazard organization or a team of professionals in a high hazard environment. This course will help the student understand the moral, legal and economic incentives for promoting health and safety standards in today’s work place, the historical background under which these standards were developed, as well as the regulatory authorities that monitor said standards.
Prerequisite: MG-211 and MG-250
MG-356
HR Legal Environment & Disparities
3 credits
Legal considerations are the primary constraint on human resource decisions and the primary force shaping personnel policy. Students in this course will address the legal consequences of human resource decision-making, as well as, the managerial significance of federal regulations and applicable state laws. Additionally, awareness will be generated of the need to continually assess and improve human resource policies and practices in relation to ongoing developments in the law.
Class Session Methodology: The course will be conducted utilizing a seminar format where full and informed participation is required. Material should be read and digested and an analysis of the underlying issues and concerns must be prepared in order to facilitate the class discussion and exchange.
Prerequisite: MG-211
MG-390, 391
Cooperative Education Seminar
3 credits
An elective course that provides students with the opportunity to exercise their under-standing of the academic field and to apply classroom theory in actual work settings in paid and non-paid supervised positions. A minimum of 15 hours per week of work, plus tutorial sessions, which include discussions of topics related to matters on the job as well as career exploration.
Prerequisite: Junior Standing
MG-392
Seminar in Business Professionalism
3 Credits
This course serves as a culmination of the business administration major at the bachelor level and serves as a substitution for MG390 “Cooperative Seminar.” The course is designed to integrate a student’s knowledge of the coursework taken to date with a practical understanding of the critical business workforce readiness skill & administrative professionalism that students must possess to secure an administrative position. In addition, the course will provide a framework for the student to identify potential career opportunities within business administration and management field. Last, this course will provide an opportunity for the student to demonstrate and build on their prior practical business-related work experiences.
MG-395
Corporate Internship in Business Management
6 credits
This course provides students with the opportunity to apply skills learned in the classroom within their discipline to a corporate experience. The goal is to better prepare students to be professionals in their chosen career by gaining “Real Life” experience while immersing them fully into a corporate setting.
Students are required to complete 320 hours at the Corporate Internship setting.
The Internship can be an integral part of each of the majors and its primary goals are the following:
1. To enable the student to apply the knowledge gained in the classroom in a practical business setting.
2. To help the company solve particular business problems and get to know a prospective full-time candidate, assessing his/her profile and fit in the company.
Prerequisite: Junior or Senior Standing
MG-425
Seminar in Human Resources
3 Credits
This course is designed to be HR minor students’ final course and serves to impart and further synthesize the general body of knowledge gathered through the students’ series of HR related courses and that is aggregated within the HR profession.
Prerequisite: Junior or Senior Standing
MG-485
Business Policy and Strategy
3 credits
Synthesizes the concepts and techniques developed in prior courses. The student is required to apply concepts from management, accounting, marketing, economics and finance using the casework and/or simulation approach. This course should be taken during the student’s senior year. Should be taken in last semester at Bachelor’s level.
*Online students required to have computer technology that includes webcam and microphone.
MK-101
Marketing Foundations
3 credits
An introductory course that examines marketing functions and policies, consumer exchange behavior, product and product development, product life cycle, distribution channels, exporting and trade movement, standardization and grading, pricing principles, policies, and practices, government regulation, sales promotion, and management principles and practices.
Prerequisite: None
MK-110
Social Media Marketing
3 Credits
The Social Media Marketing course is designed to provide students with an overview to understand and implement a social networking marketing plan. Social networking sites changed the world? Over 100 million plus videos are downloaded from YouTube.com each day and Technorati.com tracks over 50 million blogs. Advertising and communication are force to fit Social Media Marketing into a company’s traditional Integrated Marketing Strategy. This course looks at the new channels of marketing, advertising, and communication that make up Social Media Marketing. The Social Media Marketing course will explore current examples and future opportunities in how marketing professionals can embrace online social networks, user generated content and content sharing, blogs, podcasts, wikis, and Twitter, to create brand awareness and buzz. Students learn practical tips and techniques as well as the bigger picture outlook of the marketing strategy.
Prerequisite: None
MK-201
Integrated Advertising & Promotions
3 credits
Examines advertising principles, practices, and media strategy. Topics include media planning; the significance of newspaper, magazine, television, radio, direct, and outdoor advertising; and consumer, product, and market analysis.
Prerequisite: MK-101
MK-202
Art of Selling
3 credits
Provides in-depth coverage of the sales function and focuses on developing a sales personality, sales and the economy, opening and closing the sale, consumer motivation, advertising and sales techniques. Practical applications designed to improve communication techniques are thoroughly examined.
Prerequisite: MK-101
MK-203
Branding & Product Development
3 credits
This course emphasizes the major phases of product introduction in today’s markets. Management of products during various life cycle stages is covered. These include the planning stage, idea development, screening, setting objectives, business analysis and test marketing. The development stage and the evaluation stage are stressed. Product failures as well as factors leading to success are covered.
Prerequisite: MK-101
MK-204
Entrepreneurial Marketing
3 credits
This course focuses on the special issues relating to entrepreneurial marketing, management and finance. Students will develop an entrepreneurial perspective through an interdisciplinary approach employing concepts from marketing supported by management and finance to explore the creation, growth and key success factors of small business units and new enterprises. The main focus of this course will be the creation of the marketing plan. Each student will create a marketing plan for an entrepreneurial business.
Prerequisite: MK-101
MK-205
Retail Management
3 credits
An introductory course that provides students with an understanding of the basics of retailing. The retail environment, consumer behavior, the “retail mix” store site, design and layout, pricing policies, merchandise planning and keeping customers are topics studied. Pertinent case problems are used as an integral tool for developing decision-making ability.
Prerequisite: MK-101
MK-206
Website Marketing & Implementation
3 credits
This course is designed to develop a students’ knowledge and understanding of how the World Wide Web can be used to enhance marketing activities within an organization.
Students will develop an appreciation for the significant impact that technology can have on the success of their businesses. Students will be introduced to different marketing techniques that are available via the Internet. They will be provided with a comprehensive overview of the Internet and how web pages can be designed to effectively advertise key benefits within an organization. Strategies designed to evaluate go or no/go marketing decisions are also introduced. Internet exercises, application, and real world cases will be utilized to achieve overall learning goals.
Prerequisite: MK-101
MK-212
Market Research
3 credits
This course covers the systematic design, collection, interpretation and reporting of information to marketing decision makers. Particular attention is devoted to approaches to solving marketing problems and to taking advantage of marketing opportunities. Emphasized are research design, sources of data, collecting data, preparing questionnaires, sampling techniques, converting the data to information, and reporting the information.
Prerequisite: MK-101
MK-322
Marketing Strategy
3 credits
This course deals with the problems involved in selecting channels of distribution, pricing management, product planning and development, marketing strategy, marketing industrial products, and advertising and marketing communications. The course emphasizes planning, organizing, and controlling a business firm’s total marketing program.
Prerequisite: MK-101
MK-340
Global Marketing & Promotions
3 credits
The nature and practice of international marketing management are explored. The course concentrates on explaining how culture and environment for different countries affect marketing strategy, including an environmental/cultural approach to inter-national marketing. It covers problems of marketing across national boundaries as within different national markets, emphasizes the environment in which the international market takes place; deals with planning, pricing, distribution and promotional strategies of international marketing managers; examines ways of integrating and coordinating the firms marketing, and examines the marketing-management-type 4-Ps concept and draws attention to the role of research and market segmentation in the global marketing process. Includes coverage of important topics such as the big Emerging Markets, the World Trade Organization, and relation-ships marketing.
Prerequisite: MK-101
MK-342
Consumer Behavior
3 credits
This course is a study of consumer issues concerning the acquisition, consumption, and distribution of goods, services and ideas domestically and from a cross-cultural perspective. The course focuses on the various aspects of consumer buying behavior, consumer motivation, persuasion, sociological aspects of consumption, and the psychology of consumer preferences.
Prerequisite: MK-101
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