Why would any company spend over $2 million dollars on a :30 second Super Bowl advertisement? Why would Barack Obama enlist a small army of young social networking experts to help him win his presidential election? These questions illustrate the breadth of a marketing professional's impact on our society. The rise of new technologies continues to rapidly change how organizations communicate with potential consumers. Yet the process for establishing brand identities, advertising strategies and planning and executing these ideas remains steeped in well-known principles.
Why minor in Marketing?
Companies today are increasingly looking for applicants that have focused backgrounds and skill sets which closely match their specific needs. Selecting a minor in Marketing will enable you to use your Business Area and Open Electives, to gain expertise in marketing that will complement the knowledge gained in your major area of study.
Where do Marketing Professionals work?
There are Marketing Professionals that work within almost every organization and company as well as advertising agencies that are made up of primarily marketing executives. The intense pressure on all organizations to expand revenue in these recessionary times as well as the explosion of new digital marketing tools has kept Marketing professionals in demand. Careers in sales, advertising, distribution management, and direct marketing, to name a few, can be a result of studying marketing.
- Social Media and Marketing - Social Networking sites changed the world! With over 100 million plus videos downloaded from YouTube.com each day and Technorati.com tracks over 50 million blogs. Advertising and Communication are forced to fit Social Media Marketing into a company's traditional Integrated Marketing Strategy. This explosion has generated many new channels of marketing, advertising, and communication employment opportunities that are linked to Social Media Marketing.
- Advertising & Public Relations - Ever want to improve the way ads run on TV? Or the radio, the 'net or on billboards? How about helping manage the rollout of new products and working to improve the perception of those products by the media? If these possibilities interest you, then you could be well suited to jobs in Advertising or Public Relations (PR). The core activity is to take a product whether it is Snapple or Caterpillar heavy machinery and construct promotional campaigns that get people excited about the product. On the PR side you will help to manage the perception of the products. Of course, PR jobs are about much more as well. PR firms help companies, non-profits and governments manage everything from speeches and the look of brochures to major crises. Sometimes it's hard to tell where PR and advertising are different. These days, in fact, many organizations in the business refer to themselves as "strategic marketing communications consultants." Overstretched or not, there is no doubt that this field will continue to change, offering tremendous opportunities to someone with an interest in the area.
- Market Research - Market Researchers figure out what drives people to buy Cheerios, Chevrolets and Chimichangas. Market Researchers are applied consumer behaviouralists, combining quantitative data with their understanding of how markets work to better promote a product. Market Researchers use tools such as statistical analysis packages, surveys, mystery shopping, focus groups and new product tests to help achieve success for a product. Market Research jobs are both interesting and potentially lucrative. The field is booming and with ever-improving data from places such as supermarket scanners and the web, there is no doubt that this field has a bright future. Key tasks in market research involve collection and analysis of market information, identification of market trends and market segmentation. Jobs in Marketing Research are increasingly global and call for both a grasp of culture of markets and quantitative methods. There is little doubt that the field of Market Research is one of the most interesting, highest growth occupational categories available today.
- Product and Brand Management - Product Managers are responsible for the marketing and development of products such as sports cars, insurance policies, and sporting goods. Jobs in product management are both strategic and tactical. Strategic because product managers are responsible for positioning a product, assessing the competition and thinking about the future. Tactical because they are in the field developing appropriate promotional campaigns, talking to reps about what customers want and think and doing the day-to-day sales tracking that is required for any major product category. Product management professionals are excited about managing and strengthening brands. They are at the vortex of company life because their decisions directly affect the success of a business. Product management professionals also tend to be on the leading edge of social and Internet culture. Understanding the consumer's mind and the connection between consumer behavior and a brand is central to succeeding in product management jobs.
What are the course requirements for a minor in Marketing?