What can you do with a sports management degree?
Not everyone who loves sports can play pro; but that doesn’t mean you can’t work in the pros. In many ways, sports is a business like any other. Whether you’re talking about a professional franchise or a community organization, it takes a lot of dedicated people working behind the scenes to keep a sports business running
At the same time, sports is a field unlike any other. No matter what career path you choose, if you’re working in sports, you’re pursuing something you’re passionate about. And you’re helping to give to others the same joy that sports have always given you.
As long as sports remain popular — and it’s safe to assume they always will — there will always be an abundance of exciting career options. And with a degree in Sports Management from Monroe’s School of Business and Accounting, you’ll be ready for them. Read on to learn about the many ways you can go pro.
Sports Management (AS)
When you pursue an associate’s degree in Sports Management, you’ll see the sports you love from a whole new perspective. You’ll learn the role management plays in every kind of sports organization, and you’ll gain greater insight into something you already have an innate feeling for: the role that sports play at every level of our society.
You’ll master concepts that will prepare you to take the field anywhere in the world of business. Over the course of four semesters, you’ll learn about:
- The principles of management
- The legal aspects of sports
- Business ethics in sports
- The principles of financial and managerial accounting
You’ll also learn to hone your writing and presentation skills, to communicate your ideas as effectively as possible. With an associate’s degree in Sports Management, you’ll be able to speak the language of sports far beyond player stats and box scores.
Sports Management (BS)
With a bachelor’s degree in Sports Management, you’ll gain a firm grasp on all the concepts covered in the associate’s degree program — and then you’ll carry the ball a little further down the field.
In addition to foundational skills in business administration, management, finance, accounting, and marketing, you’ll learn about:
- Principles of project management
- Global business
- Sports operations
- Facility Management
- Digital and search engine marketing
As you earn your bachelor’s degree in Sports Management, you’ll build the foundation you need to work anywhere from the box office to the front office.
Jobs in Sports Management
What Jobs Can You Get With an Associate Degree in Sports Management?
With an associate degree in Sports Management, you’ll be prepared for a sports management career in a city that’s full of them: New York is home to a staggering 14 professional sports franchises, as well as countless collegiate programs (including Monroe’s own Division I and Division III teams). From the moment you graduate, not only will you be ready to go — you’ll know where you want to go.
- Facilities Manager
Whether it’s a 50,000-seat stadium or a community swimming pool, sports facilities can’t run themselves. Someone needs to be responsible for leasing facilities for special events; coordinating with contractors for food services, security, and construction and renovation; making sure personnel across all departments are coordinating with one another; and much more. That someone is the facilities manager. They have to know everything that goes inside their venue, as well as everything outside of it that might affect operations, including federal, state, and local laws and zoning regulations.
- Event Sales Associate
When the home team comes to play, they don’t want to see empty seats. It’s the job of an event sales manager to make sure they don’t. Events sales associates will use every possible method — phone, internet, direct mailing, and more — to make sure that every event is a well-attended one. It’s about more than just customer service; it’s about creating customers to serve.
- Sports Event Planner
A facilities manager may oversee the execution of every event; but it’s up to the sports event planner to map out even the tiniest details ahead of time. Sports event planners may take on a range of responsibilities for fans and athletes alike, including: arranging lodging and transportation for teams and their staff; arranging security for both players and spectators; creating contingency plans for emergencies; managing promotion of an event; and working with vendors. They’re also able to pull back and look at the big picture, to make sure a sporting event is as exciting for a television audience as it is for a live one.
- Sports Marketing Specialist
Every franchise is unique… and so are their fans. Not every marketing tactic works for every market. Great sports marketing professionals know this, and will use their creativity to find appropriate marketing channels for every event. They won’t just play to a team’s existing fan base, either. They’ll target blind spots in a franchise’s marketing plan, then employ traditional and online techniques (including social media) to extend their reach.
- Stadium Operations Assistant
No one does it alone. If a facilities manager or event coordinator is successful in what they do, it’s because they have an expert team working alongside them. A stadium operations assistant will take on a range of responsibilities, including: budgeting for, and keeping track of, work hours for stadium staff; assisting departments like security, maintenance, and concessions to prepare for events; making sure day-to-day maintenance and improvements are on schedule and within budget; and anything else that keeps a venue running smoothly.
What Jobs Can You Get With a Bachelor’s Degree in Sports Management?
In addition to the jobs described above, a bachelor’s degree in Sports Management will prepare you for an even wider range of exciting jobs in sports management. Internships are built into Monroe’s curriculum, with opportunities everywhere from the Boys and Girls Club to the New York Yankees and Madison Square Garden. You won’t just get a great education: you’ll enter the real world armed with real-world experience.
- Event Sales Manager
A great event sales manager will build on relationships with existing customers and work to create new ones. By analyzing sales reports and departmental projections — as well as their own interactions with potential and current clients — they’ll develop programs, promotions, and incentives to increase revenue.
- Athletic Director
Whether it’s a college, university, high school, or community center — if there’s an athletic program, there’s an athletic director (AD) to run it. The AD is in charge of all personnel decisions regarding coaching and support staff. They’re also there to listen to coaches and other personnel, and to make sure they get what they need to make their program everything it can be. A great AD will know the ins and outs of their program’s budget, as well as any legal considerations that go into the maintenance of an athletic program; they’ll also oversee practical matters like season schedules, team travel and transportation, and equipment inventory.
- Sports Agent
Some athletes have better business acumen than others; but none of them can do it on their own. Every successful athlete has a sports agent working tirelessly on their behalf. Agents will help guide an athlete through every step of their career, helping them choose which teams to play for and hammering out every detail of their contracts. They’ll be on the lookout for sponsorships and endorsements; and they’ll keep an ear to the ground for deals that other athletes might be making, to make sure they’re not missing out on new opportunities. A great sports agent is more than just a liaison between athletes and management: they’re a trusted advisor in every aspect of their client’s life.
- Sports Event Marketing
People who work in sports event marketing understand that sports are about more than just the game. They’re about more than even the team. They’re about the experience. Sports event marketing professionals will use every available channel to generate excitement, including traditional, digital, and experiential marketing techniques. It’s essential for marketing managers to understand the minds of the fans as well as they understand the game — so that as they generate revenue, they generate a shared sense of community.
Get off of the sidelines with a degree in Sports Management
Lay Out the Welcome Mat for Guests… and Open Doors for Your Career
It’s one thing to be a fan; but as any athlete will tell you, playing the game is something else entirely. When you earn your associate degree or bachelor’s degree in Sports Management, you become more than an armchair quarterback. You become a part of the game.
It takes a great team to win out on the field, but they can’t do it without having a great team of sports management professionals working behind the scenes. With a Sports Management degree from Monroe, you’ll be ready to suit up and play ball with the best of them in a successful career