Why would any company spend over $2 million dollars on a 30-second Super Bowl ad? Why would Barack Obama enlist a small army of social networking experts to help him win his first presidential election? These questions illustrate the breadth of a marketing professional's impact on our society. The rise of new technologies continues to change how organizations communicate with potential consumers, yet the process for establishing brand identities, advertising strategies, and planning and executing these ideas remains steeped in well-known principles. A minor in marketing will enable you to understand these principles and will complement the knowledge gained in your major area of study.
Finance addresses the ways in which individuals and businesses allocate and use economic resources over time, taking into account the risks associated with their projects. You will be exposed to a range of concepts about how businesses raise capital, make investments, and track costs. Finance is an integral part of all organizations.
For employees to work effectively, a company needs an organizational understanding of human behavior as well as economical, technological, and legal knowledge. Human resource management activities include staffing an organization, designing jobs and teams, developing skilled employees, identifying ways to improve employee performance, and rewarding employee success. In the past, human resource personnel focused on administrative functions like managing employee benefits and conducting interviews. Now, human resource professionals balance these responsibilities while discussing strategic planning with top executives. Executives recognize how a human resources team helps to ensure a company’s success.
Accounting plays a vital role in running any business or organization successfully, allowing the company to track income and expenditures, ensure statutory compliance, and provide investors, management, and government with quantitative financial information that can be used in making solid decisions. The accounting minor allows you to demonstrate to potential employers a special interest in the field while still obtaining a general business degree.
The explosion of e-commerce, the use of credit cards, and a heightened regulatory environment for financial disclosure has led to an increased demand for forensic accounting professionals. These professionals combine accounting, auditing, and investigative skills to try and piece together a true picture of financial activity, often for court cases. The forensic accounting minor allows accounting students to demonstrate to potential employers a special interest in the field while still obtaining a general accounting degree.
Minoring in sports management will give you a foundation in management, finance, accounting, marketing, communications, ethics, and the legal aspects of the sports industry. Specific courses give you an understanding of the role of sports in society, the role of management in sports, and opportunities to apply your knowledge in sport-related organizations.